The Rolex GMT-Master II 16710 "Pepsi"

When it comes to iconic tool watches, few can match the enduring appeal of the Rolex GMT-Master II 16710 with its distinctive red and blue "Pepsi" bezel. Produced from 1989 to 2007, this model represents a sweet spot in the GMT-Master II lineage—modern enough to be robust, yet vintage enough to carry the charm of Rolex's golden era.

A Brief History

The GMT-Master II 16710 succeeded the 16760, refining its design while maintaining the essence of a watch built for globetrotters and aviation professionals. Its 40mm case size strikes an ideal compromise between presence and wearability, a refreshing constant in an era of ever-expanding watch diameters.

The "Pepsi" bezel, with its iconic red and blue color scheme, has been a hallmark of the GMT-Master line since its inception in 1954.

This color combination was originally chosen to match the livery of Pan American World Airways, for whom the first GMT-Master was developed.

Design That Stands the Test of Time

The 16710's dial is a masterclass in legibility. The large luminous hour markers and distinctive GMT hand ensure at-a-glance readability in any condition. The rotating 24-hour bezel, a defining feature of the GMT-Master II, allows for easy tracking of three time zones—a crucial function for international travelers and professionals working across different time zones.

The 16710 was available with three different bezel options: the "Pepsi" (red and blue), the "Coke" (red and black), and the all-black variant. However, it's the "Pepsi" that has become the most iconic and sought-after by collectors.

The Versatility of the GMT-Master II 16710

The GMT-Master II 16710 is known for its versatility. It is designed to excel in both professional environments and casual settings. The brushed steel surfaces and polished case sides create a subtle interplay of textures that elevate the watch beyond a mere tool.

This model can dress up or down, making it suitable for various occasions. Its classic design has stood the test of time, looking as relevant today as it did when it was first introduced.

The Evolution of the 16710

Throughout its production run, the 16710 saw several subtle changes that collectors now use to identify different periods:

1. Early models featured tritium lume, identifiable by the "SWISS-T<25" marking at the bottom of the dial.

2. Around 1997, Rolex transitioned to Luminova, changing the dial marking to "SWISS."

3. In 2000, Super-Luminova was introduced, and the dial marking changed to "SWISS MADE."

4. The bracelet evolved from having hollow end links to solid end links in the early 2000s.

These evolutionary changes make the 16710 an interesting study for collectors, with each era representing a slightly different take on classic design.

The Grail Factor

The GMT-Master II 16710 has achieved grail status among collectors for several reasons. It represents a period when tool watches were still primarily tools before becoming safe queens or investment pieces. The GMT-Master II 16710 tells a story of adventure, crossing time zones, and timeless design.

This model is perhaps one of the last "classic" Rolex sports watches before ceramic bezels and "maxi" cases became prevalent. Its aluminum bezel insert may not be as scratch-resistant as modern ceramic options, but it develops a unique patina over time that many collectors find appealing.

In a world where vintage Rolex prices have skyrocketed, the 16710 remains relatively attainable—at least for now. It offers a gateway into Rolex collecting that doesn't require a second mortgage yet provides all the satisfaction of owning a true horological icon.

Collecting and Investment Potential

The GMT-Master II 16710 has seen a steady increase in value over recent years, particularly for well-preserved examples with original papers and box.

Chrono24's price chart shows a clear upward trend, with "Pepsi" bezel variants often commanding a premium over their "Coke" and all-black counterparts.

However, it's important to approach the 16710 as a watch to be worn and enjoyed rather than purely as an investment. Its true value lies in its functionality, history, and the joy it brings to its owner.

Maintenance and Care

Like all Rolex watches, proper care and maintenance are essential to ensure longevity and performance. Regular servicing by a qualified watchmaker is recommended every five to ten years, depending on usage.

One aspect to be mindful of is the aluminum bezel insert. While it develops a charming patina over time, it's also prone to fading and scratches. Many collectors prefer to keep their original bezels even if they show signs of wear since this adds character and value to the watch.

Conclusion

The Rolex GMT-Master II Ref. 16710 "Pepsi" is more than just a watch; it's an invitation to adventure—a reliable companion for life's journeys. Whether navigating different time zones or appreciating its timeless design, this timepiece stands ready to accompany you on your personal expeditions.

As we celebrate this model's legacy, it's clear that the GMT-Master II 16710 deserves recognition as a true grail watch—one that balances practicality with elegance while standing the test of time in both style and function. For those fortunate enough to own one or those considering adding it to their collection, this timepiece represents not just a watch but also a piece of horological history.

In an age where smartwatches and digital devices dominate our lives, there's something profoundly satisfying about appreciating a mechanical marvel like the GMT-Master II 16710. It connects us to an era when crossing continents was an adventure—when well-made watches were essential tools—and when form and function coexisted harmoniously.

The GMT-Master II 16710 "Pepsi" is not merely a grail watch; it's a testament to Rolex's enduring legacy in creating timepieces that are both functional tools and objects of desire. As interest continues to grow around this classic model, it remains an essential part of any serious watch collection.

Further Reading

• Rolex 16710 Review: The Classic GMT-Master II’s Enduring Legacy (link)

• Is The Classic Rolex GMT-Master II Ref 16710 A Good Buy? (link)

• Hands-On The Rolex GMT Master II Pepsi: Old And New Compared (link)

The Rolex Submariner Ref. 16610 is more than a watch; it’s an experience. From its humble beginnings as a dive tool to its status as a cultural icon, this reference represents everything that makes Rolex great. For skeptics like me, it’s a reminder that sometimes the hype is well-deserved.

What do you think of the Rolex GMT Master II 16710?

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