I Sold My Computer and Tablet to Grow This Newsletter

Hey There!

As we kick off 2025, I'm taking bold steps to expand our community and bring more value to you, my dedicated readers. In a move that might make you think I’m crazy, I recently sold my 2015 MacBook Pro and Samsung Tablet S7+ to fund an advertising campaign for this newsletter. This decision wasn't made lightly, but shows my commitment to growing readership and enhancing the content you receive.

With the few hundred dollars raised from selling these devices, I've invested in a really neat advertising platform called Refind Ads. This platform allows me to promote the newsletter within other newsletters, reaching an audience of curious, engaged readers who are likely to appreciate this content.

Why take such an unconventional approach? Simply put, I believe in the power of this newsletter and its potential to make a real impact. As we enter 2025, I'm determined to expand its reach without compromising my values. Unlike some popular social media platforms (*cough Facebook*), Refind Ads aligns more closely with OTW readers’ interests and my personal ethics.

The early results are encouraging. We've already seen 40 new pending subscribers, with the unique advantage that I'll only be charged for those who actively engage with our content.

This performance-based model ensures that our investment goes towards building a genuinely interested readership.

By sharing this journey with you, I hope to convey the seriousness and passion I have for this newsletter. It's not just a side project; it's a commitment to fostering a community of like-minded individuals who value insightful content and meaningful discussions.

As we move forward, I'm excited about the possibilities that lie ahead. This investment in our growth is just the beginning. I'm dedicated to continually improving and expanding what we offer, ensuring that every issue brings value to your inbox.

Thank you for being part of this journey. Your support and engagement are what make this newsletter thrive, and I'm looking forward to welcoming new voices to our growing community.

Here's to a year of growth, insight, and connection!

~Ian